Dental Tribune Middle East & Africa

Medica expands dentistry landscape in UAE and KSA through Planmeca Partnership

By Medica
February 24, 2020

Latest technological advancements available to dentists in the region through new agreement

Dubai, UAE. The Medica Group, the leading Medical Aesthetic Solutions provider in the MENA Region, has today announced its partnership with Planmeca, manufacturers of high-tech dental equipment. The partnership will see Medica expand its portfolio into the dentistry landscape, leveraging its current business network to bring Finnish state-of-the-art dentistry solutions to UAE and KSA markets.

The agreement will see Planmeca benefit from Medica’s unique business model that provides clinics and doctors with everything for their business from training in the latest products, to marketing skills across the region. Known as a high-quality supplier, Medica will ensure dental professionals have access to the very latest dental technology, backed-up by unrivalled scientific knowledge, utilizing tailored dental solutions.  Planmeca is well reputed worldwide for its Romexis® software, the first dental software in the world to combine 2D and 3D imaging and the complete CAD/CAM workflow into the same platform.  High-tech dental clinics in the region will benefit from a product portfolio that covers all 3D and 2D imaging modalities together with digital dental units, CAD/ CAM systems and software.

Elias Chabtini, CEO of Medica Group said: “This partnership will add great value to the regional dentistry market. Planmeca has a long and distinguished history in providing dental equipment and services for the past 50 years, beginning in Helsinki, Finland in 1971. They offer the skill and high craftsmanship that distinguishes them as being the best supplier in the dentistry world. It is our privilege, as the providers of high-quality medical aesthetics solutions, to partner with such a distinguished organization.”

Heikki Kyöstilä, President of Planmeca added: “Medica’s reputation precedes them, making them an ideal partner for Planmeca products in the region. Our agreement will allow dentists to achieve the best possible outcomes with the most advanced tools in the dental field, while Medica ensures business growth with marketing, practice management and education programs. I see this as a perfect combination to ensure sustainability for an effective business model.”

Operating across 11 countries with services ranging from consulting and education, to logistics and marketing, Medica is ideally placed to expand its verticals into the Dentistry world, adding major iconic brands to their portfolio.

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