The brand saw their business grow phenomenally, particularly in Middle Eastern Markets which boasts an extremely loyal following. The brand credit their 2019 success to a number of factors – their commitment to providing top-class at- home teeth whitening with formulations that are yet to be replicated, and their drive to bring first to market products that wow both consumers and dentists alike. The brand has always ensured that they stay well ahead of competitors and are certain that they will see even more success this coming year.

If 2019 was anything to go by, this year is set to be monstrous for the brand. Not only are they entering the new year with a number of prestigious accolades under their belt, they will also be showcasing some of their most ground-breaking products yet, one of which is set to be released imminently.

This year, the ever-popular oral care brand will be exhibiting at the AEEDC Dental Exhibition in Dubai, which takes place from February 04-06. The team are really excited to be heading back to what is seen as one of the most prestigious dental exhibitions worldwide. The exhibition offers Beverly Hills Formula the opportunity to meet with dentists and suppliers who attend from countries all over the world, whilst also allowing the brand to showcase their latest products and innovations. Their stand, adorned in their trademark bold and daring colours, is always a must-visit for many attending over the weekend.

The brand will be bringing along their most prestigious ranges, including the NEW Professional White Range and Perfect White Range. The Professional White Range, which was launched in 2019, consists of Advanced Black Pearl whitening toothpaste, Advanced Silver whitening toothpaste and Advanced Sensitive whitening toothpaste.

As well as this, the brand will also be showcasing the ever popular and iconic Perfect White Range. The range consists of the first to market activated charcoal toothpaste, Perfect White Black, as well as Perfect White Gold, Perfect White Black Sensitive and Perfect White Optic Blue. Two high performing gold and black mouthwashes also form part of the range which has soared in popularity and doesn’t look to be slowing down any time soon.

This year, Beverly Hills Formula will ensure that all eyes are on them as they are set to launch their best ever whitening toothpaste. Set to join the Perfect White Family in 2020 is Perfect White Extreme Whitening. Their latest product offers immediate optical whitening results and perfect stain removal whilst still being kind to teeth. The ground-breaking amethyst formula provides a whitening effect that is visible after just one use whilst hydrated silica and advanced pyrophosphates ensure excellent stain removal whilst working to lighten and brighten teeth. The product offers a first to market formulation which also works off light reflection to further enhance whitening results.

Beverly Hills Formula are excited to embark on another ground-breaking and hugely successful year and look forward to kicking this off at the AEEDC Dental Exhibition. Be sure to check them out at stand SRD08 – there is truly something for everyone.