The brand maintains a strong presence at the exhibition show, which gives the team a valuable opportunity to access and engage with dental professionals and stockists in this region, showcasing their impressive portfolio of oral care products. 

Currently retailing in UAE, Jordon, Lebanon, Oman, Qatar, Kuwait, Bahrain, Iran and Saudi Arabia, interest in the range of products has always been huge and unsurprisingly this year was no different. Already a market leader in the Middle East, the Irish based company have been expanding rapidly, thanks to their wide range of products that have truly made a difference to people’s lives. 

It is more than just bold packaging that has attracted a loyal fan base across the globe - the brand has developed truly ground-breaking and fascinating scientific formulations for each product ensuring they are low abrasive yet perform at the highest level. Whether it’s real gold particles, or first to market activated charcoal, they have set the precedent for superior and safe teeth whitening in the comfort of one’s home. 

This year saw the brand showcase their two hugely successful ranges – The Professional White Range and the Perfect White Range. 

The Professional White range includes Black Pearl whitening toothpaste, Pink Pearl Sensitive Whitening Toothpaste, Award-Winning Precious Pearl Enamel remineralising toothpaste and Fresh Pearl Mouthwash, as well as a Professional White Teeth Whitening Kit. 

The Perfect White Family Consists of the infamous Perfect White Black, Perfect White Gold, Perfect White, Perfect White Sensitive, Perfect White Black Sensitive and Perfect White Black Mouthwash. Joining them were their most recent products - Perfect White Optic Blue, Perfect White Gold Mouthwash and the Perfect White Whitening Kit. 

Following on from the success of their hero product Perfect White Black, the brand has developed their most intriguing product yet, replicating their award-winning activated charcoal formulation into a whitening kit, which is set to be released this year and is highly anticipated by both consumers and professionals alike.  

The Perfect White Black Whitening Kit contains 28 charcoal infused strips as well as a whitening pen. Activated Charcoal, found in both their toothpaste and mouthwash, is known for its love of tannins and makes for an excellent tooth stain remover. The innovative Pen works as an express touch up service, helping to remove the build-up of plaque. The Activated Charcoal Whitening Strips offer professional dental whitening in 5 simple and easy to use steps that only takes 30 minutes. 

Thanks to years of dedicated scientific research, Beverly Hills Formula’s cutting-edge products are often are on the receiving end of highly prestigious awards. They may be a small company, but their ranges certainly command huge attention – they are confident they are the best in the business, and it is difficult to disagree.