Dental Tribune Middle East & Africa

Sunstar Europe S.A. – Middle East Company Profile

The Origin
The origin of Sunstar dates back to 1932 when Kaneda Keitei Shokai was founded and began manufacturing and selling of rubber glue for bicycles. By applying the manufacturing technology used in pouring rubber glue into metal-tube containers, the company developed and introduced toothpaste in tube containers in 1946, when mainstream dentifrices were still in powder form. This was the first “Sunstar toothpaste” and later formed the company’s core business.

This business grew and led to the Oral Care and Health & Beauty businesses with an emphasis on the promotion of oral and whole body health. The company name “Sunstar” was derived from the idea of brushing teeth in the morning as the Sun comes out and again at night under the stars.

Meanwhile, the business of rubber glue and parts for bicycles developed into the Chemical business -synthetic adhesive agents and sealants for automobile production and construction application- and the motorcycle business -disc parts such as sprockets and brake.

Sunstar continues to promote the further development of businesses in four fields; Oral Care, Health & Beauty, Chemical and Motorcycle. Sunstar also creates new businesses by integrating and combining technologies fostered through our four business sectors.

Click here for the Sunstar Corporate History.

- Strive always to enhance the health and well-being of people everywhere -

Our mission is to improve overall systemic health by helping people of all ages have stronger, healthier teeth and gums. We are committed to providing innovative, high quality oral health care products to consumers and dental professionals. Furthermore, we take a leadership role in working with the industry to educate and motivate people to make a lifelong commitment to oral health. We will continually strive to fulfill this responsibility in a trustworthy manner.

Click here to read the Sunstar Corporate Philosophy

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